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Research papers

Mismatch between job and people

Many people wish that it could be just that simple, but in fact it is a complicated matter, a very complicated matter. Discussions and interviews about work with people today - and especially youth - reveal a myriad of conflicts, dreams, complaints,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Hans L. Zetterberg
Company: KANTAR TNS Malaysia
June 18, 1980
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Citation

Zetterberg, H. L. (1980a, June 18). Mismatch between job and people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mismatch-between-job-and-people


Research papers

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Hugh Robert Stammers, David Holmes
Company: KANTAR TNS Malaysia
June 15, 1979
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Citation

Stammers and Holmes (1979a, June 15). How important is social research to the pharmaceutical industry?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-important-is-social-research-to-the-pharmaceutical-industry-


Research papers

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
December 1, 1978
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Citation

Nelson, E. H. (1978a, December 01). Predicting social change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/predicting-social-change


Research papers

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research
Authors: Pamela Mills, Elizabeth H. Taylor
Company: KANTAR TNS Malaysia
December 1, 1977
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Citation

Mills and Taylor (1977a, December 01). Re-interviewing in attitude surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/re-interviewing-in-attitude-surveys


Research papers

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: David Winton, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1977
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Citation

Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/launching-new-financial-services-to-consumers


Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
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Citation

Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets


Research papers

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
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Citation

Phillips and Nelson (1976a, September 01). Energy saving in private households . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/energy-saving-in-private-households-


Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976
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Citation

Laborie, J. (1976a, March 01). Some experiments in collecting and using qualitative data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-experiments-in-collecting-and-using-qualitative-data


Research papers

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Elizabeth H. Nelson, Mark R. C. Lovell
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Nelson and Lovell (1975a, August 01). Using life style and social trends to shape the future of media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-life-style-and-social-trends-to-shape-the-future-of-media