Re-interviewing in attitude surveys

Date of publication: December 1, 1977


A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of re-interviewing versus independent samples and to indicate the predictiveness of attitude measures. It discusses problems of representativeness, conditioning and predictiveness. This second study is part of a total Central Office of Information programme which covers several areas of social behaviour - road safety and crime prevention and energy conservation.

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