Resources Library by ANA

Mobile interviewing

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan

Company: Toluna

October 29, 2009

Cognitive interviewing

In recent years there has been a growing body of evidence about the value of studying real experiences and behaviour rather than perceptions and future intentions. Among other things, this has proven useful in understanding brand loyalty and change,...

Catalogue: Qualitative 2009: The Evolving Human

Author: Anjali Puri

Company: Nielsen

June 15, 2009

ESOMAR/WAPOR guide to opinion polls and published surveys

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., WAPOR B.V.

June 15, 2009

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers

Authors: Michael Richarme, John V. Colias

Company: Decision Analyst, Inc.

September 26, 2008

Truth beyond common beliefs

The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...

Catalogue: Congress 2008: Frontiers

Author: Florian Bauer

Company: IRIS Network

September 26, 2008

Social graph theories

Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural (consumption and cultural habits) criteria be replaced by new "community...

Catalogue: Congress 2008: Frontiers

Authors: Anthony Hamelle, Guilhem Fouetillou

Company: Linkfluence

September 26, 2008

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers

Author: Stephen P. Needel

September 26, 2008

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers

Author: David Penn

Company: Conquest

September 26, 2008