Abstract:

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation compares and contrasts available mobile text, web, and voice technologies and show how they are being applied to achieve representative samples. The practical and technological limitations of mobile interviewing will also be discussed. The presentation concludes with a discussion of how mobile interactive voice response (IVR) interviewing can be used to enhance response and representation of online interviewing, based on findings from a recent study conducted by the authors.