Resources Library by ANA

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: Anne Pugnet, Jean-Claude Coutin

June 15, 1982

Marketing long haul holidays to Australia

This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: John Goldsworthy, Chris Friend, Judy Morrell

Company: Marplan Forschungsgesellschaft mbH

June 15, 1982

Consumer classification based on behavioural measures

In this article, we recommend consumer classification based on behavioural measures. Basic dimensions of the relevant behaviour we want to influence, should be distinguished in order to classify consumers in homogeneous segments. Other behavioural...

Catalogue: Seminar 1982: Classifying Consumers

Author: Willem Frederik van Raaij

June 15, 1982

Measuring change

It could be argued that market and media research have already reached a high level of sophistication. That the consumer classification systems we have evolved over the past years keep the information we need flowing smoothly and effectively. So why...

Catalogue: Seminar 1982: Classifying Consumers

Author: Charles C. Dawson

June 15, 1982

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Uolevi Lehtinen, Ilkka Leind

June 15, 1982

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Stephen T. Parkinson

October 1, 1981

Optimizing profitability through research amongst retail customers and staff

The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Fred Y. Phillips, Robert Falconer

August 23, 1981

Rare target groups

Finding samples representing segments of the general population when the rate of strike (percentage of the segment in total population) is inferior to 20%, is becoming a common performance asked from the practitioner by client marketing companies....

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Alain Zwilling

May 1, 1981

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi

Company: Demoskopea

May 1, 1981