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Research papers

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
June 15, 1983

Research papers

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
June 15, 1983

Research papers

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982

Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982

Research papers

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Willem Frederik van Raaij, Henk J. Gianotten
June 15, 1982

Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982

Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982

Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982

Research papers

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Ingrid Berg, Lars G. Johnsson
June 15, 1982