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Silman, R. (1992a, June 15). Fusion and the media/marketing database mix. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/fusion-and-the-media-marketing-database-mix
McConochie and Peacock (1992a, June 15). Motivating the active-meter panelist. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/motivating-the-active-meter-panelist
Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies
Schroif, H. (1991a, June 15). All's well that smells well?. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/all-s-well-that-smells-well-
Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/from-media-exposure-to-spot-ratings
Groot-Enzerink, B. (1989a, June 15). Characteristics of a successful retailer. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/characteristics-of-a-successful-retailer
Farquharson , I. D. (1984a, June 15). The use of criteria rating and customer role play as an aid to problem definition. ANA - ESOMAR. Retrieved April 26, 2024, from
Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved April 26, 2024, from
Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/tv-show-loyalty-in-finland-