Resources Library by ANA

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Ana Ivanovic, Giulia Gasperi, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum

Companies: Cargill, TRIPTK

November 22, 2023

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Alexandra Kuzmina, Mark Sismey, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

November 22, 2023

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Charlene Van Zyl, Charlene Van Zyl, Charlene Van Zyl, David Wright, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler, Charlene Van Zyl, David Wright, Karlien Kriegler

Companies: Hello Ara, Woolworths

November 22, 2023

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

September 28, 2023

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary

Authors: Caroline Iurillo, Megan Lau

Company: Microsoft

September 23, 2022

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight

Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert

Companies: IPSOS, Pernod Ricard

April 14, 2022

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival

Author: Noelia Bellucci

Company: Maru/Matchbox

October 19, 2020

System 3: Measuring the consumer's imagination

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Leigh Caldwell, Lizzi Seear

September 8, 2019

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.In this paper, we introduce and...

Catalogue: Congress 2018

Authors: Laurent Florès, Antoine Moreau

September 23, 2018