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Moving Perceptions = More Revenue

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Company: Microsoft

Authors: Caroline Iurillo, Megan Lau

Abstract:

How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.

Caroline Iurillo

Author

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Megan Lau

Author

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Moving Perceptions = More Revenue

Catalogue: Congress 2022: 75th Anniversary

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September 23, 2022

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Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/more-more-more