Abstract:
How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.
Research Papers
Keep Calm and Carry On
Catalogue: Future-Proofing and Foresight
Authors: Arlene Galvez, Colleen Ryan
Companies: Skills Consulting Group, The Research Agency
April 14, 2022
Research Papers
Itau Digital iLab: Combining Digital Platforms with Design Methods
Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
Research Papers
Research in the Metaverse
Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
