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Moving Perceptions = More Revenue

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Company: Microsoft

Authors: Caroline Iurillo, Megan Lau

Abstract:

How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.

Caroline Iurillo

Author

This is a long description of some author details.

Megan Lau

Author

This is a long description of some author details.

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Citation

Galvez and Ryan (2022a, April 14). Keep Calm and Carry On. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/keep-calm-and-carry-on


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Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel

Companies: eCGlobal Solutions, Itau Unibanco

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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


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Company: HCD Research

June 20, 2022

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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/research-in-the-metaverse


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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/research-in-the-metaverse