Resources Library by ANA

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

November 22, 2023

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023

Authors: Tania Poelmann, Sandra Berg

Companies: Reckitt, Stravito

October 5, 2023

Empowering Danone's innovation pipeline through search analytics

Catalogue: Congress 2023

Authors: Sophia Bulatova, Beste Demir

Companies: Kantar, Danone

October 5, 2023

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023

Author: Patrick Fagan

Company: KUBIK Intelligence

September 28, 2023

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival

Authors: Kristin Luck, Jessica Sage

Companies: ScaleHouse, Women in Research (WIRe)

October 19, 2020

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020

Author: Brent Smart

Company: Insurance Australia Group (IAG)

September 17, 2020

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019

Author: Paula Herrera

Company: GetYourGuide

November 10, 2019