Resources Library by ANA

The 7 mortal sins in qualitative research

This paper is concerned with illuminating and investigating the discrepancy between the excellent knowledge on good qualitative research and the practice of applied qualitative research. The analysis leads to the conclusion that first of all there is...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

December 1, 1995

The path to BS 5750

BS 5750 in the UK is a quality assurance system creating a set of procedures designed to document and improve practices to maximise the quality of a company's output. In the UK it was initially conceived for manufacturing industry, but in the last...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Janet Weitz, Michele Silber, Sandy Johnston

Company: FDS International Ltd

September 1, 1993

Here's looking at you

In Britain, group discussions have traditionally been conducted in recruiters' homes. Over the past 10 years, there has been a tendency for more clients to want to observe qualitative research and research studios with one-way mirrors have started to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Freda Jones, Allyson Armitstead

June 15, 1991

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Gerald de Groot

January 1, 1987

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook

Author: Nigel Newson-Smith

August 1, 1986

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John N. H. Whitaker

Company: Nielsen

June 15, 1986

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Gerald de Groot

June 15, 1986

Pharmaceutical industry competitor analysis

The key to change in the pharmaceutical industry is technology and new drug introductions versus exposure to generic competition. The net effect equals the critical stock selection criterion for pharmaceutical investing.

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

February 27, 1985

The successful management of new products in the 1980s

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights...

Catalogue: Seminar 1983: New Product Development

Author: Pierre A. Rodocanachi

November 21, 1983