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The successful management of new products in the 1980s

Date of publication: November 21, 1983

Catalogue: Seminar 1983: New Product Development

Author: Pierre A. Rodocanachi

Abstract:

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights the latest information on companies' "best practices" in new product management for both consumer goods and industrial products.

Pierre A. Rodocanachi

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Rodocanachi, P. A. (1983a, November 21). The successful management of new products in the 1980s. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-successful-management-of-new-products-in-the-1980s