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The successful management of new products in the 1980s

Date of publication: November 21, 1983

Catalogue: Seminar 1983: New Product Development

Author: Pierre A. Rodocanachi

Abstract:

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights the latest information on companies' "best practices" in new product management for both consumer goods and industrial products.

Pierre A. Rodocanachi

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Citation

Rodocanachi, P. A. (1983a, November 21). The successful management of new products in the 1980s. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-evolution-of-management