Abstract:
The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of information - with no sources there can be no desk research. The chapter deals with the British scene, with a small sub-section devoted to considering overseas data sources. This is because, while the practice is broadly similar the world over, the sources used vary not only in title, but in origin, from country to country.
This could also be of interest:
Research Reports
Desk research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1970
Research Papers
Application of primary surveys and desk research to media planning
Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Friedrich A. Rode
 
September 1, 1970
