Abstract:
The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of information - with no sources there can be no desk research. The chapter deals with the British scene, with a small sub-section devoted to considering overseas data sources. This is because, while the practice is broadly similar the world over, the sources used vary not only in title, but in origin, from country to country.
Research Papers
Character of market research
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Uolevi Lehtinen
 
June 15, 1984
Research Papers
In search of online market data
Catalogue: The Worldwide Internet Seminar 1998
Author: Sabine Graumann
Company: Burke, Inc.
June 15, 1998
Research Papers
Problems and methods in export marketing research
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
 
March 1, 1979
