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Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005

Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005

Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005

Research papers

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky
May 15, 2005

Research papers

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Ivor Shalofsky
Company: Symrise AG
May 15, 2005

Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005

Research papers

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan
May 15, 2005

Research papers

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Frédéric Miedzinski, Alan Appelbaum
Company: Market Probe International Inc.
May 15, 2005

Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005