Abstract:
This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting from fragrance houses. Comparisons are made between sniff test and home-use test results, showing that the two methods can sometimes produce quite different conclusions. It is recommended that, despite the higher investment necessary, the industry should use home-use tests more, and sniff tests less, in particular when the specific research objective is to accurately identify a winning fragrance.
Research Papers
A fresh approach to home-use testing
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Ivor Shalofsky
 
December 1, 1996
Research Papers
To sniff or not to sniff?
Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Dydiane Goodman, Ivor Shalofsky
 
March 16, 2003
Research Papers
First impression versus extended usage
Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ivor Shalofsky
 
June 15, 1991
