You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Preferences.
ANA has found 116 results for you, in 335 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
×

Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements


Research papers

Multi-dimensional preference analysis

Over the last ten years major progress has been made in the area of multidimensional preference models and related measurement and analysis procedures. This has resulted in a rich collection of models and methods that can give very valuable insights...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Berend Wierenga
September 1, 1980
×

Citation

Wierenga, B. (1980a, September 01). Multi-dimensional preference analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-dimensional-preference-analysis


Research papers

Measuring advertising effect through multidimensional scaling of perceptions and preferences

In this study a multidimensional scaling approach is used in order to determine the effects on the marketplace of an advertising campaign for a menthol cigarette. The design of the study has been one of an experimental nature with one control group...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sverre Riis Christenben
Company: AIM Create
June 15, 1976
×

Citation

Riis Christenben, S. (1976a, June 15). Measuring advertising effect through multidimensional scaling of perceptions and preferences. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-advertising-effect-through-multidimensional-scaling-of-perceptions-and-preferences


Research papers

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
×

Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow


Research papers

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
×

Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow-german-


Research papers

The Hendry system

The Hendry system represents a total systems approach to the analysis of the marketplace. It is based on the existence of fundamental properties of consumer preferences and competitive market structures. The paper devotes a section to each of these...

Catalogue: Seminar 1975: Market Modelling
Author: Martin K. Starr
June 1, 1975
×

Citation

Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-hendry-system


Research papers

The Lintas-"Pam" (German)

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Peter Kreye, Olaf Jansen
September 1, 1974
×

Citation

Kreye and Jansen (1974a, September 01). The Lintas-"Pam" (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-lintas--pam-german-


Research papers

The Lintas-"Pam"

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Olaf Jansen, Peter Kreye
September 1, 1974
×

Citation

Jansen and Kreye (1974a, September 01). The Lintas-"Pam". ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-lintas--pam-


Research papers

Research for public transport investment

This paper discusses two major aspects of research for public transport investment. These are the provision of comprehensive and detailed journey data by all modes of transport for individual origin/destination areas, and the measurement of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
September 1, 1974
×

Citation

Flack, M. (1974a, September 01). Research for public transport investment. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-for-public-transport-investment