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The Hendry system

Date of publication: June 1, 1975

Catalogue: Seminar 1975: Market Modelling

Author: Martin K. Starr

Abstract:

The Hendry system represents a total systems approach to the analysis of the marketplace. It is based on the existence of fundamental properties of consumer preferences and competitive market structures. The paper devotes a section to each of these topics. It then relates, in the third section, the interaction of marketing strategies with the properties of the marketplace previously described. Sales and profits are used as multiple criteria of managerial performance.

Martin K. Starr

Author

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Research Papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

 

November 1, 1968

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Citation

Goodhardt and Ehrenberg (1968a, November 01). An empirical approach to brand-switching. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


Research Papers

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Freeman

 

September 1, 1998

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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


Research Papers

A marketing information and communication system

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Authors: Brian Keedwell, Richard Starr

 

June 15, 1983

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Citation

Keedwell and Starr (1983a, June 15). A marketing information and communication system. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/a-marketing-information-and-communication-system


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Citation

Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/a-marketing-information-and-communication-system