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Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption


Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-


Research papers

Challenges of market research by the limits to growth

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth


Research papers

Consumption, business cycles and consumer politics

The report presents survey results from projects by the "Forschungsstelle fur empirische Sozialokonomik", since 1968, the fieldwork of which was done by commercial institutes. One of the main topics are results from regular surveys in the field of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: B. Biervert, H. P. Haarland, H. J. Niessen
September 1, 1972
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Citation

Biervert, Haarland and Niessen (1972a, September 01). Consumption, business cycles and consumer politics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumption-business-cycles-and-consumer-politics


Research papers

Experimental methods in marketing

Very little is to be found in specialised marketing literature on experimentation. As in the sciences in general the earliest steps forward in marketing were made as a result of using methods of observation. Data are collected either within the...

Catalogue: The European Marketing Research Review 1971
Author: Yves Fournis
June 15, 1971
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Citation

Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experimental-methods-in-marketing


Research papers

Some reflections on the measurement of basic attitudes in a multi-country context

Studying the differences that exist in the patterns of consumption in the different countries it becomes evident, that a number of these differences is hard to explain. To give an illustration: How does one explain that in the Netherlands 98 % of the...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Peter L. F. de Jong, F. Meyers
June 15, 1971
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Citation

de Jong and Meyers (1971a, June 15). Some reflections on the measurement of basic attitudes in a multi-country context. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-reflections-on-the-measurement-of-basic-attitudes-in-a-multi-country-context


Research papers

Comments on the papers by Mrs. Edwards and Mr. Thompson (French)

We were glad to be able to discuss with the Hungarian members about market research in Hungary. So we were told that for instance even middle and long run planning is done by the Ministry of Wealth. The medical consumption per capita in Hungary is...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the papers by Mrs. Edwards and Mr. Thompson (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-papers-by-mrs-edwards-and-mr-thompson-french-


Research papers

Comments on the papers by Mrs. Edwards and Mr. Thompson

We were glad to be able to discuss with the Hungarian members about market research in Hungary. So we were told that for instance even middle and long run planning is done by the Ministry of Wealth. The medical consumption per capita in Hungary is...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the papers by Mrs. Edwards and Mr. Thompson . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-papers-by-mrs-edwards-and-mr-thompson-