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Some approaches to forecasting in the domain of clothing

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Jean-François Boss

Abstract:

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been studied in detail.

Jean-François Boss

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Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting