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Research papers

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
June 15, 1974

Research papers

Marketing to young consumers segmentation + life style

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Joël-Yves le Bigot
August 1, 2000

Research papers

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982

Research papers

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Joseph Khoury, Ketty Barrett
June 15, 1987

Research papers

A radical approach to life style research in the definition of new publications and mass communication

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Michaël Burke, Bernard Cathelat
June 15, 1974

Research papers

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980

Research papers

Application of life style studies media planning by motivational-psychological criteria

In our agency, advertising campaigns are developed in principle in the aspect of individual reach of target persons, and not with alignment to the mass public. The advertising is to reach the individual person, and not a more or less heterogeneous...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Heinz Retsch
June 15, 1980

Research papers

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000
Author: Ivan Juzang
July 1, 2000

Research papers

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get bigger this was...

Catalogue: Congress 2013: Think Big
Authors: Carlos Garcia, Jo McIlvenna, Christian Kurz
September 26, 2013