Abstract:

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential setting to challenge preconceptions and inspire new associations and ideas (in a FUN way, since humor can help generate new connections and associations in a powerful and short time). Participants will leave the session with an "embodied" understanding of regional consumers; articulated with the big global trends in consumers’ local everyday life. In short, this presentation enhances better than ever the structural tensions of our world and how brands can operate in this new reality.