Abstract:
We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential setting to challenge preconceptions and inspire new associations and ideas (in a FUN way, since humor can help generate new connections and associations in a powerful and short time). Participants will leave the session with an "embodied" understanding of regional consumers; articulated with the big global trends in consumersâ local everyday life. In short, this presentation enhances better than ever the structural tensions of our world and how brands can operate in this new reality.
Research Papers
Stories from the fringe: The people strategy forgets
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
 
November 16, 2016
Research Papers
The inspiration ecosystem
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ratna Pratik Thakar, Radhecka Roy
Company: Ipsos MRBI
June 15, 2016
Research Papers
Finding new stories in old data
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
 
November 16, 2016
