Resources Library by ANA

The influence of green politics on the common agricultural policy

This four-part paper looks at the context within which the Common Agricultural Policy (CAP) of the European Community (EC) is set; the alternative ideas of the Greens and the way in which they seek to influence policy. Introduction looks at the...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Jean Lambert

June 15, 1992

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Malcolm Harbour

June 15, 1992

A new approach to the collection of published information with the unification of Europe

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries within the EEC and...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Ruth Stanat

Company: SIS International Research

June 15, 1991

New forms of work

The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Harald Bielenski, Eberhard Kohler

September 1, 1990

Consumer safety

This paper is a case history describing the development of a common accident surveillance system throughout the European Community. Because comparable information is being obtained by all member countries, this research will assist member countries...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Sue Brooker, Jenny Turtle

September 1, 1990

Retailing and Europe 1992

Researchers and retail companies continue to spend considerable resources on identifying geographic growth opportunities within the European Community for their retail formats. At the most general level, these are increasingly well known and...

Catalogue: Seminar 1990: Countdown to 1992

Authors: Alan Treadgold, Glenne Gibson

June 15, 1990

The key to understanding 1992: Where do we stand?

I will first of all present to you the main elements of the strategy that was developed to relaunch the European Community - primarily an economic relaunch strategy. I will then tell you a few words of the present political problems. And lastly, I...

Catalogue: Seminar 1990: Countdown to 1992

Author: François Lamoureux

June 15, 1990

1992: Its effects on European and global marketing

The authors feel that the 1992 Single European Act is likely to bring about the most fundamental changes in European business ever seen. The paper examines awareness, attitudes and action being taken or intended to be taken by market research...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Roger Sargood, Malcom R. Mather

June 15, 1988

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Geneviève van Kesteren, Jacques Maringe

June 15, 1988