1992: Its effects on European and global marketing
Abstract:
The authors feel that the 1992 Single European Act is likely to bring about the most fundamental changes in European business ever seen. The paper examines awareness, attitudes and action being taken or intended to be taken by market research Institutes and clients in preparing for the event. Is it seen as a "Big Bang" or a "Damp Squib"? How much of an opportunity is it or is it a threat? These and a number of other issues are examined from several points of view and using a number of sources.
This could also be of interest:
Research Papers
The single European market of 1992
Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
Research Papers
Global marketing research to support global marketing
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Lisa Rayder, Charlotte E. Sibley
September 14, 2003
Magazines
Marketing and Research Today (March 1992)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
