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Research papers

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John M. Urbanchuk
June 15, 1987

Research papers

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992

Research papers

Towards a truly internal market for advertising communication

A great deal has been written about the challenge of trying to "globalise" advertising in terms of its impact on consumers in different cultures and different parts of the world. More recently, the ability to reach consumers in fifty countries at...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean Bergevin, Margaret Holmes
June 15, 1994

Research papers

Futures for European food distribution

This paper reports the findings of a survey of views of members of the food chain in ten European countries. The survey was undertaken in early 1986 and respondents came from all sectors of the food chain. The purpose of the survey was to obtain...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Susan A. Shaw
June 4, 1986

Research papers

Retailing and Europe 1992

Researchers and retail companies continue to spend considerable resources on identifying geographic growth opportunities within the European Community for their retail formats. At the most general level, these are increasingly well known and...

Catalogue: Seminar 1990: Countdown to 1992
Authors: Alan Treadgold, Glenne Gibson
June 15, 1990

Research papers

New environmental challenges for the agricultural input industries in the European Union

This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: Alberto Garrido
June 15, 1994

Research papers

The European Union

This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen member states of the Union and covered five main...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jacqueline Spence, Nicole Jamar
September 1, 1997

Research reports

General Data Protection Regulation (GDPR) guidance note for the research sector

The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...

Catalogue: ESOMAR Codes And Guidelines
June 1, 2017


12 steps to be GDPR fit (Part 2)

Only one year left before Europe's General Data Protection Regulations comes into force. This massive legislation address all organisations collecting and using personal data originating from the EU. With fines of up to 4% of annual global turnover...

Catalogue: Webinars 2017
Author: Kim Smouter-Umans
December 28, 2017