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Research papers

A procedure of establishing the educational needs in marketing implemented at the PMDI

The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Antoni S. Myszewski
June 1, 1976
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Citation

Myszewski, A. S. (1976a, June 01). A procedure of establishing the educational needs in marketing implemented at the PMDI. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-procedure-of-establishing-the-educational-needs-in-marketing-implemented-at-the-pmdi


Research papers

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Alexander Krzyminski
June 15, 1973
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Citation

Krzyminski, A. (1973a, June 15). Some patterns of advertising and sales promotion for the Polish market. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market


Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973
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Citation

Dietl, J. (1973a, June 15). Distribution system and its functioning in socialist economy with special reference to Poland. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/distribution-system-and-its-functioning-in-socialist-economy-with-special-reference-to-poland


Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland