Abstract:
The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of the national product is achieved through the medium of money. It is with money that we buy in the market the goods we need, which then become objects of consumption. In this way each cycle of social production is closed.
Research Papers
Store location development studies in the Republic of Slovenia
Catalogue: ESOMAR Congress 1968
Author: Lidija Podbregar-Vasle
 
June 15, 1968
Research Papers
Analyzing and forecasting world markets
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Andrew C. Gross, W. Benoy Joseph
 
September 1, 1997
Research Papers
Investigating the unsatisfied demand of the population
Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
 
August 1, 1969
