Organisation and methods in marketing research in Poland

Date of publication: August 1, 1968

Author: Andrzej Hodoly

Abstract:

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of the national product is achieved through the medium of money. It is with money that we buy in the market the goods we need, which then become objects of consumption. In this way each cycle of social production is closed.

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