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Some patterns of advertising and sales promotion for the Polish market

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

Abstract:

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Alexander Krzyminski

Author

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Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Michael Lyster

 

June 15, 1973

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Lyster, M. (1973a, June 15). Advertising and sales promotion in the U.K.. ANA - ESOMAR. Retrieved June 03, 2025, from


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Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Krzyminski, A. (1973a, June 15). Some patterns of advertising and sales promotion for the Polish market. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-meaning-of-sales-promotion-to-the-public