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Some patterns of advertising and sales promotion for the Polish market

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

Abstract:

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Alexander Krzyminski

Author

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Citation

Krzyminski, A. (1973a, June 15). Some patterns of advertising and sales promotion for the Polish market. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market