Resources Library by ANA

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: John Rodenburg

November 25, 1987

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987

Author: Goos Eilander

Company: Burke, Inc.

September 1, 1987

Visage

The French VIDEOTEX system TELETEL started operation in France some five years ago. There will soon be almost 3 million Minitel terminals in service. From its inception it was the intention to use this communication facility to conduct surveys....

Catalogue: Seminar 1987: Strategies For Service Management

Author: Jean Sousselier

June 15, 1987

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Herbert Furrer

June 15, 1986

Electronic payment in Belgium: In search of a competitive equilibrium (French)

The present article will not attempt to present an exhaustive analysis on the problem, but rather to describe the situation of electronic payment in Belgium, where three networks are developing in parallel, and the strategy adopted by the Mister Cash...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Etienne Gaudissart

June 15, 1985

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Janet Matthews

February 27, 1985

Electronic payment in Belgium: In search of a competitive equilibrium

The present article will not attempt to present an exhaustive analysis on the problem, but rather to describe the situation of electronic payment in Belgium, where three networks are developing in parallel, and the strategy adopted by the Mister Cash...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Etienne Gaudissart

February 3, 1985

The development and implementation of a customer-based system for measuring the quality of service provided by a banking institution

South Africans perceive all major banks as offering the same range of products. Hence, one of the few areas for differentiation between banks, is the quality of service each provides. Traditionally, however, banks have emphasised technical skills and...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: Gus Ferguson, Trevor Phillips

February 1, 1985

Getting it done

This paper describes a system that I have been developing within the MRB International Group of companies: a system designed to overcome some of the problems associated with co-ordinating/quality-controlling qualitative research in multi-country...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Mary Goodyear

June 15, 1984