Resources Library by ANA

Brand/market models in the marketing decision process

This paper outlines the improved use of consumer panel data for marketing decisions by condensing them into quantified mathematical models describing the purchasing behaviour of consumers.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Manfred Müller

Company: Unilever

June 15, 1987

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore

June 15, 1983

Forecasting long distance travel in the Netherlands

By recourse to our study on Dutch long distance travel we seek to illustrate how social research can be used to assist in the development of mathematical models for the purpose of forecasting transport flows.

Catalogue: Papers 1982: Social Research And Prediction

Authors: John Wicks, David Ashley

June 15, 1982

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Peter S.H. Leeflang

June 15, 1977

Spatial view of data according to the TypTop method (French)

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Henri Bergonier, D. Wattez

September 1, 1974

Spatial view of data according to the TypTop method

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Henri Bergonier, D. Wattez

September 1, 1974

Conceptual and mathematical models in belief and attitude research

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

June 15, 1971

Forecasting with mathematical models

The development of such large, coherent computer models is still in its early stages. Basic social sciences research is still required. This is why a group of large European corporations (including PHILIPS) have sustained since 1964 a research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: E. Fontela

September 1, 1970

The analyses of sales figures over a number of years as a basis for sales forecasting

When we analyse a series of sales data, the first problem posed is to find out the meaning of each figure which makes up the series; identification of the possible links which each figure has with the preceding one can be the starting point for...

Catalogue: The European Marketing Research Review 1970

Author: Giorgio Palmili

June 15, 1970