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Forecasting with mathematical models

Date of publication: September 1, 1970

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: E. Fontela

Abstract:

The development of such large, coherent computer models is still in its early stages. Basic social sciences research is still required. This is why a group of large European corporations (including PHILIPS) have sustained since 1964 a research programme at the BATTELLE-INSTITUTE, Geneva, for the construction of comparative models for the Common Market Countries and Great Britain. The latest model of this continuous research effort is the "EXPLOR-80 MODEL" .

E. Fontela

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Mathematical models and creative advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: P. l. Smulian

 

June 1, 1966

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Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/mathematical-models-and-creative-advertising


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Organising market data for decision making through the development of mathematical marketing models

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Peter S.H. Leeflang

 

June 15, 1977

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Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


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Conceptual and mathematical models in belief and attitude research

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

 

June 15, 1971

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Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

Fontela, E. (1970a, September 01). Forecasting with mathematical models. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/conceptual-and-mathematical-models-in-belief-and-attitude-research