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Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980
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Citation

Angel, B. (1980a, June 15). The exporient data bank. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-exporient-data-bank


Research papers

SISDATA

SISDATA, the Statistical Information System, designed and maintained by Slamark International, an Italian information system and marketing consultancy firm, deals with secondary statistical data, that is, the data of the main sectors of a country's...

Catalogue: Seminar 1980: Information Systems In Action
Author: Luciano Daina
June 15, 1980
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Citation

Daina, L. (1980a, June 15). SISDATA. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sisdata


Research papers

Databases

Traditionally, anyone presenting "an overview" is expected to deal with a large number of matters at an essentially superficial level. I hope to get away from the mainly superficial by confining most of my presentation to data- bases currently...

Catalogue: Seminar 1980: Information Systems In Action
Author: Harry R. Collier
June 15, 1980
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Citation

Collier, H. R. (1980a, June 15). Databases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/databases


Research papers

An interactive media sales system

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several...

Catalogue: Seminar 1980: Information Systems In Action
Author: Simon Ortmann
June 15, 1980
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Citation

Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-interactive-media-sales-system


Research papers

What can one buy?

PREDICASTS is an international organisation which provides from its United Kingdom office a comprehensive service to marketing researchers in Europe. Information is available as data-basis and in publications.

Catalogue: Seminar 1980: Information Systems In Action
Author: Peter Martin
June 15, 1980
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Citation

Martin, P. (1980a, June 15). What can one buy?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-can-one-buy-


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base


Research papers

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Peter S.H. Leeflang
June 15, 1977
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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977
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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems


Research papers

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gil T. Jones
June 15, 1977
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Citation

Jones, G. T. (1977a, June 15). The influence of technical developments on marketing management information systems in retail organisations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-influence-of-technical-developments-on-marketing-management-information-systems-in-retail-organisations