An interactive media sales system

Date of publication: June 15, 1980

Author: Simon Ortmann

Abstract:

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several weighting possibilities are mentioned and the costs and production time are compared with the non-interactive system. Finally, the impact of an interactive system to media and agencies is described.

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