Back

An interactive media sales system

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Information Systems In Action

Author: Simon Ortmann

Abstract:

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several weighting possibilities are mentioned and the costs and production time are compared with the non-interactive system. Finally, the impact of an interactive system to media and agencies is described.

Simon Ortmann

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Express: An interactive marketing and sales management information system

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: T. Book, P. Latour

 

June 15, 1977

×

Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-


Research Papers

Fully interactive media planning model

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang

 

June 15, 1984

×

Citation

Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/fully-interactive-media-planning-model


Research Papers

Interactive measurement of sales response

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

 

June 15, 1987

×

Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response