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An interactive media sales system

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Information Systems In Action

Author: Simon Ortmann

Abstract:

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several weighting possibilities are mentioned and the costs and production time are compared with the non-interactive system. Finally, the impact of an interactive system to media and agencies is described.

Simon Ortmann

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Research Papers

Express: An interactive marketing and sales management information system

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: T. Book, P. Latour

 

June 15, 1977

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Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-


Research Papers

Fully interactive media planning model

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang

 

June 15, 1984

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Citation

Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/fully-interactive-media-planning-model


Research Papers

Interactive measurement of sales response

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

 

June 15, 1987

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Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response


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Citation

Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response