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The role and function of multivariate methods of data analysis in marketing information systems

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Yves Evrard, Patrick Le Maire

Abstract:

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical methods in the system; 2. Storage of reduced data.

Yves Evrard

Author

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Patrick Le Maire

Author

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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data