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The role and function of multivariate methods of data analysis in marketing information systems

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Yves Evrard, Patrick Le Maire

Abstract:

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical methods in the system; 2. Storage of reduced data.

Yves Evrard

Author

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Patrick Le Maire

Author

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Research Papers

From data collection to data analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

 

November 1, 1977

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Citation

Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis


Research Papers

Profiling customers based on product purchasing characteristics

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard

 

September 1, 1973

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Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


Research Papers

The use of marketing research in large French companies (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

 

September 1, 1974

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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-


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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-