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Videos
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Citation

Picazo Lutton, Wilson and Bowen (2020a, June 18). Change leadership: Q&A session. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/change-leadership-q-a-session


Magazines

Research World (December 2017)

What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?

Catalogue: Research World 2017
Author: ESOMAR B.V.
December 16, 2017
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Citation

B.V., E. (2017a, December 16). Research World (December 2017). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/research-world-december-2017-


Research reports

Decision-makers' guide: The 12 killer questions

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
June 15, 2007
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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/decision-makers-guide-the-12-killer-questions-


Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: Louis Tuvee, Jean Bigant
June 1, 1973
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Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


Research papers

Typology of the attitude to information and decision-making of industrial executives (German)

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
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Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives (German). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives-german-


Research papers

Typology of the attitude to information and decision-making of industrial executives

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
×

Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives