Resources Library by ANA

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Gordon S.C. Wills

June 1, 1976

Data-banks in theory and in practice

Data-banks do not grow up on their own. They are constrained by the objectives of the researchers or administrators who build them, and by the institution or environment that they relate to. Ideally they imply and require systematic planning. In...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Naomi E. Mcintosh

September 1, 1973

Teaching research methods through secondary analysis

After considering some problems in more traditional ways of teaching research methods, this paper discusses how archived data may be used in teaching graduate level courses in this subject in political science and sociology. The discussion is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Ada W. Finifter

September 1, 1973

Managing executive development programs

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Fred Wechsler, Sergio Barraza Picone

June 1, 1976

Ending Period Shaming in East Africa, and Beyond, for Good

The impact of shame on women and girls is a complex and multi-faceted issue that is at the core of thisresearch paper. How does shame touch the lives of girls and women? Does it have lasting repercussionsbeyond the initial experience of feeling or...

Catalogue: Congress 2022: 75th Anniversary

Authors: Amelie Truffert, Rhonda Fontaine, Paul Drawbridge

Company: Ordinary Differences

September 23, 2022

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Jacques De Rijcke, R. Duyck

June 1, 1976

Passive learning from television

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Herbert E. Krugman, Eugene L. Hartley

June 15, 1969

Marketing research training in a multinational corporation

The paper starts with a description of the developments leading to an increasing spread of staff functions in the multi- national corporations and hence of marketing research and consultancy services. The Philips training activities in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Peter L. F. de Jong

Company: Philips International

June 1, 1976

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Angela Canin, Reg Baker

April 8, 2020