Abstract:

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most popular topics in the Market Research Core Body of Knowledge.

In this first session, we will focus on storytelling in which you will learn about the best story structures for reporting on research, how to determine the story structure that fits your data and your audience, and how to craft a story that inspires change and action. Jeffrey Henning, Executive Director of the MRII, long-time industry blogger, and entrepreneur gave a version of this presentation to a packed room at the Quirk's Event in Brooklyn last month. This webinar is your opportunity to hear an expanded version of Jeffrey's talk and gain practical advice for communicating research results that you can immediately apply in your work.