You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Qualitative Research.
ANA has found 259 results for you, in 311 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The predictive value of qualitative research

The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Susana Tisler, Juan S. Alós
Company: Ogilvy
June 15, 1986
×

Citation

Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research


Research papers

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Gerald de Groot
June 15, 1986
×

Citation

de Groot, G. (1986a, June 15). Deep, dangerous or just plain dotty?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/deep-dangerous-or-just-plain-dotty--2754


Research papers

The role of qualitative research in planning new industrial products

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: Eric Almquist, Yvette Kirby
February 26, 1986
×

Citation

Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-planning-new-industrial-products


Research papers

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
×

Citation

Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders (German). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/identifying-opinion-leaders-german-


Research papers

Identifying opinion leaders

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
×

Citation

Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/identifying-opinion-leaders


Research papers

Improving corporate and strategic decision-making in West Africa

The paper describes how qualitative research conceived on a very large scale and analysed by a multi-disciplinary team, can help to establish a data-base of value to decision-makers in all areas of marketing in West Africa. The AdAfrica project is...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Mary Goodyear
June 15, 1985
×

Citation

Goodyear, M. (1985a, June 15). Improving corporate and strategic decision-making in West Africa. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/improving-corporate-and-strategic-decision-making-in-west-africa


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1985
×

Citation

Sampson, P. (1985a, June 15). Qualitative research in Europe. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe-2654


Research papers

Getting it done

This paper describes a system that I have been developing within the MRB International Group of companies: a system designed to overcome some of the problems associated with co-ordinating/quality-controlling qualitative research in multi-country...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Mary Goodyear
June 15, 1984
×

Citation

Goodyear, M. (1984a, June 15). Getting it done . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/getting-it-done-


Research papers

Communication towards 15-25 year old youngsters

The analysis is based on: - the results of prospective survey carried on among 400 14-20 year old youngsters (400 qualitative interviews of one hour and a half each); and on the main findings of: - 500 qualitative interviews carried on among 16-25...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Marc Gilles
June 15, 1984
×

Citation

Gilles, M. (1984a, June 15). Communication towards 15-25 year old youngsters. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/communication-towards-15-25-year-old-youngsters