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Communication towards 15-25 year old youngsters

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Marc Gilles

Abstract:

The analysis is based on: - the results of prospective survey carried on among 400 14-20 year old youngsters (400 qualitative interviews of one hour and a half each); and on the main findings of: - 500 qualitative interviews carried on among 16-25 year old youngsters on problems of social communication in France.

Marc Gilles

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Gilles, M. (1984a, June 15). Communication towards 15-25 year old youngsters. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/old-is-gold-but-who-is-old-