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Research papers
Customer satisfaction application in the information technology sector
If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Luciana Traversari
Company: DOXA
June 15, 1994
Research papers
Mystery shopping it volume products making the channel accountable
The paper will introduce some of the major marketing issues facing vendors of IT hardware and software. An increasingly competitive market environment is forcing such companies to consider the following key questions: What is the best mix of channels...
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jeffrey Peel, Alex Johnston
June 15, 1994
Research papers
Using computer mice to enhance data capture
This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...
Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
Research papers
Single-source-research
Work has been continuing for some time now in Switzerland on an electronic Single-Source survey instrument. The procedure has been carried out gradually. This means that in 1986 the device was first tested only in the consumer field in about 25...
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1992
Research papers
Increasing the value of computer interviewing
This paper looks at the growth of computer interviewing over recent years. It discusses our experience with respect to computer interviews and looks at where it has proved successful and where problems have arisen. The paper concentrates on the use...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Julian R. Bond
June 15, 1991
Research papers
Use of PC software in conducting ACA and modelling the results
Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...
Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Adams
June 15, 1991
Research papers
Making better use of your data
The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...
Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Phil Hearn
June 15, 1990
Research papers
Words and bytes (French)
The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...
Catalogue: ESOMAR Congress 1988
Author: Pascal Fleury
September 1, 1988
Research papers
