Resources Library by ANA

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Mariana Amatullo, Elena Salij

March 3, 2010

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Monica Cravenetya, Satish Pai

Company: Deka Marketing Research

June 15, 2015

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN

Authors: Horacio Gonzalez, Moisés Arizpe

Company: KANTAR TNS Malaysia

June 15, 2017

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

May 13, 2018

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019

Author: Colin Ingram

Company: Kantar

May 22, 2019

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Amit Sahni, Kristin Thrane Hart

Company: FeedBack Market Research

June 15, 2015

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?

Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann

September 10, 2014

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

May 19, 2016