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Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979
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Citation

Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/selecting-developing-and-promoting-appropriate-insurance-services-for-the-current-customers-and-through-the-existing-sales-services-of-banking-organisation


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services


Research papers

Research for financial and investment marketing decisions

In an attempt to contribute something to new product development and in accordance with the Congress theme of "Research for Decision Making" this paper concentrates on the use of research for innovation in financial and investment marketing, and...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 28, 1977
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Citation

Flack, M. (1977a, August 28). Research for financial and investment marketing decisions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-for-financial-and-investment-marketing-decisions


Research papers

Evaluating an ongoing income maintenance programme

A secondary analysis of an unemployment survey in Toronto was conducted for the Canadian Unemployment Insurance Commission. (U.I.C.).The survey was of particular interest to the U.I.C. because it provided data on financial adjustment and job search...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Bernard Portis
August 1, 1975
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Citation

Portis, B. (1975a, August 01). Evaluating an ongoing income maintenance programme. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/evaluating-an-ongoing-income-maintenance-programme


Research papers

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: F. Conran, Henry Assael
February 1, 1975
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Citation

Conran and Assael (1975a, February 01). Market testing financial services in the security industry within a competitive rate structure. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-testing-financial-services-in-the-security-industry-within-a-competitive-rate-structure


Research papers

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: J. H.M. Cockayne
Company: Acumen Fieldwork
February 1, 1975
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Citation

Cockayne, J. H. (1975a, February 01). The creative role of research in developing new marketing opportunities . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-creative-role-of-research-in-developing-new-marketing-opportunities-


Research papers

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Jean Quatresooz
February 1, 1975
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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-