Resources Library by ANA

Attitude to risk

Why is it that your colleague at work, who is the same age as you, has a similar background in terms of educational qualifications, occupation and income - and who falls into roughly the same demographic category as you do - has a personal net worth...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Nandita Khanna

May 1, 1996

From bancassurance and assurfinance to "all finance"

This paper gives a brief insight into the developments which have led to the “AH Finance” concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Piet Lambrechts, Ton Merks

May 1, 1996

To buy or not to buy, that's the question

The paper begins with a brief discussion of the changes to the personal sector financial services market since deregulation in the late 1980s, dealing in particular with the impact these changes had on the banking sector in the United Kingdom. A...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Sue Robson, Mike Jones

May 1, 1996

Leapfrogging market research into consultancy

The paper demonstrates how to approach a strategic business issue, analyze it in its entire business context and develop productive solutions.In order to solve certain business issues, one must use a mix of tools and analyses from other disciplines...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Sonali Desai, Travyn Rhall

September 19, 2004

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: WeeGuan Chan, Marilyne Chem Su-Fern

Company: KANTAR TNS Malaysia

February 1, 2005

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Lionel Gordon

June 15, 1986

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment

Author: Randle Manwaring

June 15, 1979

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Heinz J. Zeilhofer

June 15, 1989