You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Qualitative Research.
ANA has found 257 results for you, in 131 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jackie Dickens, Barrie Parker
September 1, 1974
×

Citation

Dickens and Parker (1974a, September 01). Does co-ordination of international qualitative research deny creativity?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/does-co-ordination-of-international-qualitative-research-deny-creativity-


Research papers

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: D. G. Andrew
Company: GSK
June 1, 1973
×

Citation

Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-research-project-to-ascertain-the-methods-of-promotion-used-to-reach-newly-qualified-and-student-doctors-throughout-the-u-k-


Research papers

Doctors on the couch

Attitude research on an international scale is particularly relevant to the pharmaceutical industry since most major drugs are now marketed internationally. The marketing effort of the pharmaceutical industry is mainly directed at the medical...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Frances Freedman
May 3, 1971
×

Citation

Freedman, F. (1971a, May 03). Doctors on the couch . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/doctors-on-the-couch-


Research papers

A critical appraisal of pilot techniques in qualitative research

In many ways the qualitative research techniques have remained static over the years and have come to be taken very much for granted. It is perhaps instructive therefore, in the context of greater sophistication in quantifying attitudes, to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
×

Citation

Drakeford, J. F. (1970a, February 01). A critical appraisal of pilot techniques in qualitative research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-critical-appraisal-of-pilot-techniques-in-qualitative-research


Research papers

Reply to Mr. Collins

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
×

Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/reply-to-mr-collins