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Reply to Mr. Collins

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

Abstract:

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

John F. Drakeford

Author

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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/reply-to-mr-collins