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Reply to Mr. Collins

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

Abstract:

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

John F. Drakeford

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Research Papers

Comment

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Michael Bird

 

June 15, 1973

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Citation

Bird, M. (1973a, June 15). Comment. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/comment


Research Papers

Budgeting to determine the profit contribution

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Bill Blyth

 

August 23, 1981

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Citation

Blyth, B. (1981a, August 23). Budgeting to determine the profit contribution. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/budgeting-to-determine-the-profit-contribution


Research Papers

The question of quality

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Michael Svennevig, David E. Morrison

 

June 15, 1990

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Citation

Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/the-question-of-quality


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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/the-question-of-quality