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Reply to Mr. Collins

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

Abstract:

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

John F. Drakeford

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Research Papers

In reply to mr. Stapel

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: John Knecht

 

June 15, 1967

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Citation

Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-stapel


Research Papers

In reply to mr. Lockwood

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: John Knecht

 

June 15, 1967

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Citation

Knecht, J. (1967a, June 15). In reply to mr. Lockwood. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-lockwood


Research Papers

Discussant of mr. Collins' paper

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Charles W. Clunies-Ross

 

February 1, 1970

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Citation

Clunies-Ross, C. W. (1970a, February 01). Discussant of mr. Collins' paper. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussant-of-mr-collins-paper


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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussant-of-mr-collins-paper