Abstract:
My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.
This could also be of interest:
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In reply to mr. Stapel
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
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In reply to mr. Lockwood
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
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Discussant of mr. Collins' paper
Catalogue: Seminar 1970: Attitude And Motivation Research
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