Abstract:
My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.
Research Papers
Comment
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Michael Bird
 
June 15, 1973
Research Papers
Budgeting to determine the profit contribution
Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Bill Blyth
 
August 23, 1981
Research Papers
The question of quality
Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Michael Svennevig, David E. Morrison
 
June 15, 1990
