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Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976


Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000
Author: ESOMAR B.V.
January 1, 2000

Research papers

U.S. Latinos and the cyber revolution

The computer age has dramatically changed the way we communicate, exchange information, and conduct commerce. Much the same way the telephone connected” people around the world, the computer and the Internet will wire the world. However,...

Catalogue: Ethnic Marketing 2000
Author: Isabel Valdés
July 1, 2000


Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020
Authors: Urpi Torrado, Arlette Leumbou
September 16, 2020

Research papers

Problems in the use of rating scales in cross-cultural research

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Pat van der Reis
June 15, 1984