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Research papers

Customer satisfaction in the distribution line (Spanish)

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
June 15, 1997
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Citation

Schmeichel, N. (1997a, June 15). Customer satisfaction in the distribution line (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-spanish-


Research papers

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: llaria Presotto, Stefano De Alessandri
Company: SWG Spa
June 15, 1997
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Citation

Presotto and De Alessandri (1997a, June 15). Assessing the reader's satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-the-reader-s-satisfaction


Research papers

Customer satisfaction in the distribution line

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
May 1, 1997
×

Citation

Schmeichel, N. (1997a, May 01). Customer satisfaction in the distribution line . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-


Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996
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Citation

Green, A. (1996a, November 01). Media research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-research-


Research papers

Customer satisfaction

The German Customer Barometer cannot replace a business's own analysis of customer satisfaction and retention, enabling it to realise a lasting high quality in all areas of customer relations within the company at large. However, through its...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Frank Dornach, Anton Meyer
May 1, 1996
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Citation

Dornach and Meyer (1996a, May 01). Customer satisfaction . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-


Research papers

Valorisation of individual data from 75000 mediametrie

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general. The article is in 4 parts. In the first...

Catalogue: Radio Research Symposium 1995
Authors: Phillipe Tassi, Odile Le Moal
Company: Mediametrie
July 1, 1995
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Citation

Tassi and Le Moal (1995a, July 01). Valorisation of individual data from 75000 mediametrie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/valorisation-of-individual-data-from-75000-mediametrie


Research papers

There's no need to re-invent the wheel

The paper comprises four sections. In the first section, a description is provided of a technique used over many years. It is holistic in its approach with proven validity and reliability in product areas where aesthetic rather than functional...

Catalogue: Seminar 1995: Successful Product Engineering
Author: William Arthur Dunning
June 15, 1995
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Citation

Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel


Research papers

Streamlining the front end of the product development process

This paper describes what one industrial products company, Motorola Information Systems Group has recently done to boost their success rate of new products. While using a Stage-Gate process for product development since the late 1980s, Motorola ISG...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Renee V. Dorjahn
June 15, 1995
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Citation

Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process


Research papers

A 2E2N approach to customer satisfaction surveys

This paper describes a two stage customer satisfaction methodology that identifies the relevant attributes in products or services, evaluates their importance degree, qualifies the attributes from the point of view of their nature, evaluates the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Luiz Sá Lucas
May 1, 1995
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Citation

Sá Lucas, L. (1995a, May 01). A 2E2N approach to customer satisfaction surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-2e2n-approach-to-customer-satisfaction-surveys