Resources Library by ANA

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe

Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden

Company: Vision Critical

October 19, 2010

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Don E. Schultz, Martin P. Block

April 20, 2010

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way

Author: Stephan Götze

September 22, 2009

The fragrance cocktail

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers: a 'premium segment' that has been introduced just twenty years ago. This presentation describes how Russian women...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

Cognitive interviewing

In recent years there has been a growing body of evidence about the value of studying real experiences and behaviour rather than perceptions and future intentions. Among other things, this has proven useful in understanding brand loyalty and change,...

Catalogue: Qualitative 2009: The Evolving Human

Author: Anjali Puri

Company: Nielsen

June 15, 2009

Purchase behaviour for new product evaluations

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Maiko Kawaguchi

Company: INTAGE HOLDINGS Inc.

April 7, 2009

The role of insights in the development of the shopper environment

The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Phillip Adcock, Danielle Pinnington

March 4, 2009

Shopper's own views of in-store activities

One of the most challenging issues in retail marketing is knowing which media forms have been used by consumers prior to entering the retail environment. Drawing from the on-going U.S. Simultaneous Media Consumption (SIMM) studies, in this session,...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Don E. Schultz, Martin P. Block

March 4, 2009

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, James Spaeth

June 1, 2008