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Purchase behaviour for new product evaluations

Date of publication: April 7, 2009

Catalogue: Asia Pacific 2009: Competing On A World Stage

Company: INTAGE HOLDINGS Inc.

Author: Maiko Kawaguchi

Abstract:

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product evaluation index, and understanding the profile of early adopters might help communication strategies and improved target understanding.

Maiko Kawaguchi

Author

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Citation

Kawaguchi, M. (2009a, April 07). Purchase behaviour for new product evaluations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/purchase-behaviour-for-new-product-evaluations