Purchase behaviour for new product evaluations

Date of publication: April 7, 2009


This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product evaluation index, and understanding the profile of early adopters might help communication strategies and improved target understanding.

  • PDF
  • This could also be of interest