Abstract:
This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product evaluation index, and understanding the profile of early adopters might help communication strategies and improved target understanding.
This could also be of interest:
Research Papers
New product buying behaviour
Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
 
October 1, 1981
Research Papers
Buyer behaviour and new product development
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Andrew S. C. Ehrenberg
 
June 15, 1987
Research Papers
A New Framework for Interpreting Repurchasing Behaviour
Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023
