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Research papers

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Norris and Sao (2016a, September 22). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half-8880


Case studies

Information gaps

Two case studies are presented in order to demonstrate the unique ways in which UNICEF is gathering data to inform its programming activities and assess its overall impact. In the fist case study, UNICEF Somali and the Education Cluster were eager to...

Catalogue: Congress 2016: #WOW
Authors: Natalie Forcier, Erin Satterlee
Company: Forcier Consulting
September 22, 2016
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Citation

Forcier and Satterlee (2016a, September 22). Information gaps. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/information-gaps-8877


Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Goodhand and Finnegan (2016a, September 22). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe-8878


Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Information gaps

In working with UNICEF in Somalia and Sudan, we are often faced with questions of how. How do we go about informing our programming? How do we identify those most in need? How do we measure the effectiveness of our humanitarian assistance...

Catalogue: Congress 2016: #WOW
Authors: Erin Satterlee, Natalie Forcier
Company: Forcier Consulting
June 15, 2016
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Citation

Satterlee and Forcier (2016a, June 15). Information gaps. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/information-gaps


Videos

ESOMAR Foundation

Fast presentation of the ESOMAR Foundation from ESOMAR Council Member and Representative of the Supervisory Board of the ESOMAR Foundation.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pieter-Paul Verheggen
June 15, 2016
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Citation

Verheggen , P. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-foundation-8730


Videos

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW
Authors: Balazs Denes, Daniel Fazekas
June 15, 2016
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Citation

Denes and Fazekas (2016a, June 15). Kicking refugees was just the beginning: The European refugee crisis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/kicking-refugees-was-just-the-beginning-the-european-refugee-crisis