Joining the dots to join hands across the globe

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Company: Kantar

Abstract:

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the role that research has played in monitoring and evaluation.

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